I work with you to help create an authentic sense of place, and develop strategies and
campaigns that closely align your objectives with your customer or client’s experience.
I was brought in to provide a fresh pair of eyes on the Dock's leisure, tourism and marketing offer. We
have developed it significantly as a visitor attraction, and continue to work together on strategy
and a full marketing and events campaign to maintain its position as the North West's most-visited
Carrying out a full strategic analysis, I've worked alongside Heritage Great Britain to develop the authenticity of the site and focus on its status as an area of outstanding natural beauty. Land's End now receives more than half a million visitors every year...See case study
I’m a strategic marketing specialist in the tourism, leisure, arts and property sectors, with 20 years’ experience helping businesses, organisations, festivals and events find clarity, authenticity and focus in their development. I work with you to help create an authentic sense of place, and develop strategies and campaigns that closely align your objectives with your customer or client’s experience.
My skills include strategic marketing, business planning and project, campaign and event management. I also use those skills as a mentor in a range of organisations, growing and developing the internal team.
Working together, I bring a fresh pair of eyes, marketing experience and strategic focus coupled with an excellent understanding of profit and loss, ROI and market trends. I’ll help you base decisions on quantifiable facts and data rather than emotional ambitions; analyse your market and develop your audience. I'll also put together a team of event, PR, project management and creative professionals, hand-picked for each project, enabling you to tap into a flexible, scalable team of industry experts.
I’m a tenacious, constructive, critical friend, providing an external insight on marketing and business development issues.
‘Getting the orientation of a new music festival right is crucial in a crowded market. Working with Rachael meant that my vision for the event was shared and adopted by the wider team, leading to a focused an authentic festival for the city.’- Yaw Owusu, Liverpool International Music Festival
'It can be hard for visual arts organisations to market and promote themselves to a non-arts audience. Rachael's expertise and ability to champion the event through all tourism channels has made a massive difference. Her determination to follow best practice means she delivered on all of their key objectives. Her professionalism, enthusiasm and energy made working with her a great pleasure and she makes a enormous contribution to the team.’- Sally Tallant, Director of Liverpool Biennial
'Our achievements to date and the development of Liverpool's presence at MIPIM are due in no small part to Rachael's diligence, tenacity and excellent project management. A high level project like this needs careful management, and Rachael delivers.’- Chris Brown, Marketing Liverpool
‘Rachael directs us to the areas of the business that need our attention. She doesn’t let our focus slip, helping our relationships with our staff, clients and suppliers flourish.’- Andrew Globe, INTX
‘I find the development process invaluable, as it helps me define a clear path for Robinson Rice. My meetings with Rachael give me focus on my business from a different perspective, allowing me to make good, strategic decisions.’- Beverley Rice, Robinson Rice Associates
’The RHS show at Tatton Park was a tough project. Rachael was responsible for managing the expectations of all of the stakeholders and gaining their trust and commitment. Her tenacity and sensitivity – alongside her destination and events experience – were key to delivering a successful series of events for us.’- Louise Garforth, Visit Chester and Cheshire
‘Rachael is an honest and constructive critical friend. We rely on her to give us a no-nonsense and informed analysis, and make specific and accurate recommendations to contribute to the business.’- Peter Trahearne, Heritage Great Britain
'Rachael has the implicit trust of all of the tenants to do what's best for the Dock. She's worked tirelessly with both tenants and landowners to increase footfall and revenues.'- Jeremy Roberts, Chair: Albert Dock Tenants Association