In 2017, Liverpool embarked on a fortnight-long programme of events to celebrate the 50th anniversary of one of the most influential albums of all time – Sgt. Pepper’s Lonely Hearts Club Band. My role was to direct the marketing for the city’s creative and cultural programme, working for cli-ent Culture Liverpool.
The two-week event, Sgt Pepper at 50: Heading for Home, used each of the 13 tracks on the iconic Beatles album as the creative inspiration for a cultural event. Each of the commissions – ranging from art, dance, music, poetry and theatre – was a world premiere. Once the programme had been confirmed by the artistic directors, I stepped in to deliver a fully-integrated plan, working with the design and PR team to promote and advertise the series.
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