Wirral MBC and Wirral Chamber approached us to create a destination plan for the Woodside area of Birkenhead, building audiences before regeneration work starts.
Our role included interviews with a range of stakeholders including developers, community groups, board members, event managers and suppliers alongside analysis of key UK competitors that Woodside could emulate and on-site analysis.
The resulting strategy oriented Woodside around both its local community and forthcoming potential, and was shared with stakeholders in January 2019. It is currently being rolled-out across the destination, with the new Woodside Food Village opening in mid-June 2019.
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