I’m a strategic marketing specialist in the tourism, leisure, arts and property sectors, with 20 years’ experience helping businesses, organisations, festivals and events find clarity, authenticity and focus in their development. I work with you to help create an authentic sense of place, and develop strategies and campaigns that closely align your objectives with your customer or client’s experience.
My skills include strategic marketing, business planning and project, campaign and event management. I also use those skills as a mentor in a range of organisations, growing and developing the internal team.
Working together, I bring a fresh pair of eyes, marketing experience and strategic focus coupled with an excellent understanding of profit and loss, ROI and market trends. I’ll help you base decisions on quantifiable facts and data rather than emotional ambitions; analyse your market and develop your audience.
I’m a tenacious, constructive, critical friend, providing an external insight on marketing and business development issues.