The Brief

I was brought in to look at the Triangle retail development in Manchester, and how it could work better for the city.
  • Milligan

My role

Working with the Ear to the Ground team, my role was to develop a plan for Manchester's refurbished former Cotton Exchange, the Triangle, and help its local audience fall back in love with it. We developed a 12-18 month plan to orient the building towards owner makers, using it as a unique retail/ events space with DJs, artists and fashion boutiques. Part of that strategy also involved giving a home to the Manchester Fashion Network, a monthly event to mentor new designers and sell their products. An award-winning marketing and event campaign created an estimated £20m of added value, allowing Milligan to sell the Triangle for approximately £60m. Following the success in Manchester, they introduced us to their recently-acquired Maremagnum complex in Barcelona. Attracting only tourists at the time, we developed a similar plan, orienting the destination around local needs, and creating an authentic sense of place. Milligan’s co-investment funded a €14m refurbishment to allow Maremagnum to become an exciting retail and lifestyle destination for the local population, championing independent Spanish fashion designers. Adding over €50m in value, Milligan sold the landmark for €122m in 2006.

More Projects

See Below for some more of my case studies...